Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
A ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked on an ad by the number of total impressions.�Formula: CTR = Number of Clicks/Impressions
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