Grow Your Mobile App Installs with Smart CPI & CPA Marketing Campaigns

SmartXaaS drives real user growth through targeted CPI/CPA campaigns, creative distribution, and performance analytics — helping your app scale installs while lowering CPI.

*Contact SmartXaaS to explore how our mobile app marketing solutions can maximize installs and ROI.

Illustration: Mobile app marketing and user acquisition services by SmartXaaS

Trusted by great companies

Mobile-first growth

What is Mobile App Marketing?

Mobile app marketing is the end-to-end approach to attract the right users,increase installs, and create lasting engagement. It combines ASO, targeted user acquisition,creative testing and lifecycle automation to maximize ROI.

Acquire Quality Users
Targeted campaigns focused on LTV, not just installs.
Boost Retention
Personalized onboarding, push & in-app messaging.

We use data-driven creative tests, store listing optimization (ASO), and lifecycle automation so every acquisition channel scales profitably. Analytics and experiments inform each step.

Trusted by app teams & startups. Get a free consultation to boost your app’s growth.

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Maximize Your App’s Reach with Mobile App Marketing Experts.

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Mobile App Marketing Benefits

Mobile app marketing is more than downloads — it’s about visibility, retention, and growth.By combining ASO, user acquisition, and engagement strategies, businesses can maximize ROI and turn apps into powerful growth engines.

Delivering Value

Well-structured campaigns create meaningful user journeys, helping customers find value and encouraging long-term use.

Expanding Reach

Cross-channel promotion through search, social, and app stores ensures your app reaches the right audience at scale.

Building Loyalty

Personalized engagement campaigns nurture relationships, turning first-time users into repeat customers.

Strengthening Brand

Consistent app marketing builds recognition and keeps your brand visible in a competitive marketplace.

Boosting Engagement

Gamification, rewards, and interactive campaigns enhance user engagement and keep audiences active.

Maximizing ROI

Data-driven monetization strategies improve installs, increase conversions, and deliver sustainable app revenue.

Maximise App Acquisition & Retention with SmartXaaS Mobile Marketing Experts.

SmartXaaS is a trusted mobile app marketing partner helping brands grow faster through proven acquisition and retention strategies. Our expertise covers leading categories — from e-commerce and entertainment to fintech and lifestyle apps.

With advanced App Store Optimization (ASO), AI-driven targeting, and data-led user engagement, we ensure your app attracts high-value users and retains them across both Google Play and the Apple App Store.

10+

Years of Experience

150+

Brands Supported

18+

Industry Awards

10B+

Media Spend Managed

Our Managed Mobile App Marketing Services

SmartXaaS delivers complete mobile app marketing solutions that help you increase installs, boost visibility, and retain loyal users. Explore our core offerings designed to drive ROI.

Mobile app marketing strategy

Mobile App Marketing Strategy

Create a clear roadmap for app launch, promotion, and monetisation — designed to build brand visibility and attract quality users.

App store optimization

App Store Optimization (ASO)

Improve search rankings and boost organic installs with keyword research, optimised descriptions, and creative A/B testing.

Press release and social media services

Press Release & Social Media

Generate awareness through targeted press coverage, influencer collaborations, and social campaigns that strengthen your app’s brand.

Paid ad campaigns

Paid Ad Campaigns

Scale app installs with performance-driven ad campaigns on Google, Facebook, and other top acquisition channels.

Mobile app analytics

Mobile App Analytics

Get insights into installs, user behaviour, and retention. Data-driven reporting helps optimise campaigns and improve ROI.

User engagement and retention

User Engagement & Retention

Keep users active with personalised push notifications, in-app campaigns, and loyalty-driven reward programs.

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Our Approach to Sustainable App Growth

At SmartXaaS, we follow a disciplined, data-first process to acquire high-quality users and build retention. We combine market research, ASO best practices, targeted media, and continuous experimentation so your app grows efficiently and delivers measurable ROI.

Market & Competitor Audit

We analyse category trends and competitor tactics to find growth opportunities for your app.

Define KPIs & Target Users

We set measurable acquisition and retention goals tied to business value and LTV.

Channel Mix & Media Plan

We choose the right combination of organic, paid and partner channels to reach high-intent users.

Store Listing & ASO

Optimize titles, keywords, creatives and screenshots for discovery and conversion in app stores.

Onboarding & Retention Flows

Design lifecycle sequences and personalised messaging that turn new installs into active users.

Measurement & Continuous Optimisation

Run A/B tests, cohort analysis and budget adjustments to improve LTV and lower CPA over time.

Get Started Quickly with 3 Easy Steps

1.

Create an account

Create a FREE CPI Droid™ account to get started.

2.

Add campaign budget

Add funds into your account balance for campaign budget.

3.

Launch your campaign

Create a campaign to promote your app & get conversions.