A CPC or Cost Per Click Mobile Campaign reflects what advertisers pay to the website publisher or administrator every time a mobile device user clicks content on a website’s page. Because it is a performance-based methodology; a CPC advertiser’s rate is based on how many times a user engages with the ad by clicking on it. The rate is generally calculated as part of a predetermined formula or the rate could be set using through bidding.
Cost per click advertising model where the advertiser pays a publisher for every user click on the ad. Formula: CPC = Cost/Number of Clicks
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