Boost/Burst Campaign

An app marketing technique that helps you to reach a specific category/overall ranking by driving a large volume of installs in a short period of time, eventually to attract organic users thanks to higher visibility in the category and overall charts.

As for iOS, the app store ranking algorithms react quite proportionally to the volume of installs per day. However, in the case of Android, the ranking algorithm takes a lot of different factors into account. The number of installs is one, but user engagement is another one that has gained a lot of attention recently.